Sources suggest that the annual spend by Cazoo is considerably less and that the loss of SportPesa was significant. While the club went to great lengths to spin the termination of their betting sponsor as them taking the moral high ground on betting promotion, the reality is that SportPesa made the decision to terminate the sponsorship following a collapse in their domestic business in Kenya where the government changed taxation rules on betting to cover all money staked, rather than just taxing profit.Įverton replaced SportPesa at short notice trumpeting a £9 million+ record sponsorship with online car sales site Cazoo. However the impact of Covid in Asia has reportedly forced the company to look for ways of passing on its contract.Įverton had their five-year contract terminated with SportPesa three years early and pre-covid in February last year. Shirt sponsor LoveBet have reportedly hit financial difficulty mirroring issues SportPesa ran into, forcing it to pull out of Everton’s sponsorship before the start of the season.īurnley signed a three-year deal with LoveBet for an estimated £7.5 million a year, starting this season.
February 2 – Burnley are the latest Premier League club to face problems with a betting partner.
